Artificial intelligence, otherwise known as AI, is a type of technology that allows computers to perform tasks that are normally associated with humans. It’s being used all around us, every day, often without us even realizing it.
An AI-powered robot on a factory floor might pick and item for shipping, all without a human having to do anything. A computer program might complete a task on behalf of the user, all so that they can focus on something more meaningful. It’s an area of IT that has certainly become more sophisticated over the years, which demands the question:
Is it possible to use artificial intelligence to generate the type of content you need to make your marketing campaign soar?
AI and Content Creation: An Overview
The answer to that question is, of course, a difficult one.
Right now, there are tools like CopyAi and Jarvis that use artificial intelligence to assist with the creation of SEO-driven content. CopyAi, for example, allows you to choose the type of content you want to create based on headlines, blog introductions, product descriptions and more. Then, all you do is describe your product in a few seconds and you get up to 10 results at a time. You input the parameters, the program returns copy that may have taken you hours to write. Simple, right?
Not necessarily.
The thing about these tools is that they’re not really meant – at least at this point – for the “meat” of something like an article or blog post. They do have value – they can be helpful in terms of generating topics to write about, titles for pieces you’ve already written, meta tags and more. You may even find them useful helping out with the occasional paragraph or two.
But Google in particular has long said that they prioritize content that is written “for humans by humans.” It’s one of the reasons why keyword stuffing has been so frowned upon – cramming a page with as many keywords as possible only illustrates that you’re more concerned about “impressing” Google’s algorithm than you are with your own target audience.
Plus, there will always be the need to edit whatever content that is being generated. It’s always going to need that human touch and if AI-generated content comes out in the wrong way, you very well could end up putting in more time than you would have originally.
So while the dream of AI-driven content is there for many organizations, it’s still that – a dream. Nothing will ever match the touch of an actual, human writer putting pen to paper (or finger to keyboard) and being allowed to do what they do best.
If you’d like to find out more about whether or not content generated by artificial intelligence is truly the future of search engine optimization and online marketing, or if you’d just like to speak to someone about your own needs in a bit more detail, please don’t hesitate to contact InfoStream today.
